As well as being passionate about what goes into my products, I'm passionate about what goes around them, after all, one of the reasons the business was started was because of a wish to minimise single use plastic.
Wait, they’re not plastic wrappers? That’s right, my soaps are available unwrapped or in fully home compostable cellophane. Composting is king! Recycling takes up energy but these wrappers can be composted at home in a well-managed compost heap and can even go in council food bins.
To help you spot the difference shampoo bars and conditioners are wrapped in deli wrappers that are vegan friendly and made with vegetable inks. They're super easy to recycle too!
Now comes the tricky bit, skincare. Right now, the skincare industry struggles to escape plastic packaging somewhere in their products, whether it be vinyl labels for oil-based products, those droppers to dispense your oil or the little pesky plastic inserts inside lids. Everything is carefully considered and plastic is minimised at every step and refill options are available for some products.
You can find more information about the packaging for individual items in their respective listings.
When I'm mailing out your orders, I want them to arrive in the same condition as they left and I use packaging that’s either reused, made from recycled materials or is recyclable. Postal boxes are made from recycled content ranging from 60% to 90%.
No unnecessary leaflets, stickers or business cards are sent with orders.
Because of the work I’ve done on eliminating single use plastic Superfly Soap has been awarded Plastic Free Champion status from Surfers Against Sewage but the work continues and I'm constantly looking at ways I can reduce the use of SUP's in the production side of the business.
There’s a lot of greenwashing in the industry and being a green skincare brand doesn’t stop or start with packaging, find out more about my commitments over here, or just ask…